If you’re thinking about adding a new private label supplement to your product line, you’ll need to know what questions to ask a manufacturer and what information they’ll need in order to give you an accurate estimate. Here are a few of the most important considerations when adding a new product or starting a new run.
What Form Your Supplement Should Take
There are a variety of ways you can deliver supplements to the customer. Some of the most popular and common forms for vitamin and nutrient supplements are:
Each of these forms has its own advantages and disadvantages that you’ll need to consider. Tablets and capsules are often the easiest and cheapest type of supplement to manufacture, since they can be dosed easily and likely don’t require any additional flavoring or coloring.
Powders are also very common, especially forms that mix with water to create drinks or shakes (protein powders are a good example). However, most powders will require some additional flavoring since the customer will be able to taste it. The same is true for effervescents – powders or tablets that fizz when you add them to water or other liquid.
Liquids can be difficult to work with but often offer high potency and can be convenient for customers to use. If you’re considering adding a liquid product to your supplement line, make sure you talk to the manufacturer to understand the benefits and drawbacks of working with that type of supplement.
What Flavors or Colors You Want
For many products, you will want to add flavor or coloring to make the supplement more palatable and appealing. If you’re considering adding some flavor or color to your supplements, you should know what you want before you go to the manufacturer. This will make it much easier when it comes to quoting and designing the product and the label, since you’ll already have a clear goal in mind. For example, if you want flavors you should know your top three choices of flavor (chocolate, strawberry, mango, etc) and if you have any requirements like all-natural or non-synthetic sweeteners.
What Kind of Container You Want
In many cases, the packaging for a private label supplement is just as important to a customer as the supplement itself. When choosing what kind of packaging you want for your custom supplements, you’ll usually be able to choose between:
- Plastic bottles
- Glass bottles
- Stick packs (for powders)
- Pouches or sachets
- Blister packs
Each type of packaging has its own advantages that makes it appropriate for different uses.
The most common type of packaging is the standard white plastic bottle. At PLS, we mostly use PET bottles because of the better shelf appeal of a high sheen plastic, but we can use the HDPE (matte) finish bottles if that’s the customer’s preference. All of our containers must conform to industry packaging standards and must be free from any toxic compounds that can leech into your supplements. However, other vitamin manufacturers might use other types of plastics – make sure you know what your manufacturer is going to use.
Glass bottles are a good choice as well, but they often add an additional per-unit cost and can be more difficult to transport. Stick packs and pouches are great for single-serving supplements, drink mixes, effervescents, and powders, but they also have higher per-unit costs and are more labor-intensive to produce.
What Your Label Design Will Be
You might be surprised to learn that many customers come to private label supplement companies or nutrition manufacturers without a private label of their own to use. Label design is an important part of the supplement design and production process, and you should be careful not to neglect it when starting a new product or product line. Remember, your goal as a private label supplement retailer should be much larger than just selling a product – it should be to start a build a brand that consumers will both recognize and trust.
With that in mind, you need to consider your label design carefully. Think about what makes a label appealing and what will help create value in your customers’ minds. If you’re not sure what you want your design to be, many manufacturers offer design services to help you create a strong, memorable image for your supplement brand.
What Label Claims You Will Make
Do you want to market your product as fully organic? GMO-free? All-natural? These phrases are known as “label claims,” and they’re a very important part of the supplement design and manufacturing process. Depending on what label claims you want to make, your supplement manufacturer might have to source their ingredients differently or change their manufacturing methods. Because of this, it’s very important that you know and communicate your label claims at the beginning of the manufacturing process, not after your supplements have been completed.
How Many Units You Want
Every supplement manufacturer is different, and not every manufacturer can handle extremely large or extremely small runs of product. Make sure you communicate in advance what kind of product run you have in mind so the manufacturer can give you a good idea of costs and obstacles from the start. If the run is outside of their ability to do, they may also be able to refer you to another manufacturer who is better suited to handle your needs.
Another benefit of knowing your approximate order size is that large runs might make you eligible for a bulk discount that you couldn’t get from a smaller run. Make sure to ask about discounted prices if you’re ordering a large amount of a single product from a private label manufacturer.
What Your Target Price Point Is
If you’re hoping to be competitive with other private label supplement retailers in store fronts or online, you’ll need to meet or beat certain price points for different products. An experienced manufacturer can help you design your product to meet a certain price, and they can tell you what choices will affect your price and by how much.
Want to learn more about designing and selling your own private label supplement product or line? Contact us today at Private Label Supplements in Oklahoma City. We’re one of the most experienced and capable supplement manufacturers in the United States, and we can help you design and order products that your customers will love. Call us today at 888-884-6449 to learn more about our production capabilities and available supplements or visit our website anytime at www.PLSupplements.com.